Swatch Partner Hengdeli Says China Golden Week Sales Rise 50%

This is an article published on Bloomberg this morning, Swatch Partner Hengdeli Says China Golden Week Sales Rise 50%.

Bloomberg is a website for updated business news and financial information. Its main target audience is professionals in business and finance. The article basically is a little boring as most of other financial news. This is not an attractive news perhaps due to the overall ‘boring’ culture of the website.

The picture above is a Swatch concept store in Beijing. See how amazing western products melting into Eastern culture. I love to observe how different customers from different culture background think differently to the same products. Marketing is amazing as you, as a professional marketer, has to analyse the products and consumer behaviour so that to sell the products.

That is also why I have this blog. It looks like it’s something about fashion watches, it is actually about how different countries and different brand use the online/ social media to promote their products to their target customers. I believe with the rapid development of technology, those most successful brands are those who intergrate several media together as a promoting platform.


Swatch Launches Swatch Touch

Swatch Launches Swatch Touch.

This is a blog entry about the new launch of Swatch Touch digital watches.
30-09-2011 7-15-44 AM
This hyperlink above was made through the ‘wordpress’ link buttom at the end of the article. The link looks like this:

It is from a very famous fashion blog which has thousands of followers. And it has advertisements on the first page. This article, however, the author didn’t put a lot of effort on the writing. The picture is not very nice. The thing I do like is the share buttom. It includes a ‘press this’ which rarely can be seen in other online articles. The ability to easily bookmark or share content on popular social media platforms is now a must have feature for web sites. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable.
A study done by BrightEdge mentioned in an eMarketer article states that, “On average, a website without a Twitter share button was mentioned four times, while a site with a tweet button was mentioned 27 times. Including a Twitter plugin button increased mentions on Twitter almost sevenfold.”
It is to say that the ‘share buttom’ is the online version of word of mouth, which I totally agree.
By the way, the new digital Swatch Touch is really difficult to control. They are sold at AUD165

Watches Style Update – Autumn 2011

The UK online B2C company Shade Station published a new blog today, “Watches Style Update – Autumn 2011”. As we all know, due to the fast paced and ever evolving nature of the style industry, those website has to constantly review the latest trends, styles and brands and updating its collections accordingly. That is also why most of the online trading website has a forum and a blog to post the latest styles and link them to their product information page. Article link.

This article is extremely long with at least 3,000words. I’m not sure if its customers have the patience to read them all. Sadly, the article doesn’t have any pictures, which I think it will be much more interesting to read if it has. 

The good thing about this article is it has hyperlinks to its brand information page of different brands. For example, Some of our most iconic brands such as Diesel watches, DKNY watches, D&G watches, Calvin Klein watches, Police watches, Ted Baker watches and LTD watches are also in the mix, all of which have introduced some incredible new styles to look out for this autumn.

It also has a ‘view archives’ column to the right, which has links to every month’s article sine May 2008. It does make it easier to the reader to select articles chronologically. But it will be better if it includes a ‘related article’ at the buttom which has a title link. Otherwise, the hyperlink is not very useful to the reader.

Overall, I have to say, it may be an interesting article to read, but its layout will just prevent the readers to do so.

GUESS Watches team up with breast cancer charity

GUESS Watches has joined forces with the National Breast Cancer Foundation as a research partner.

The picture on the right is a limited edition by Guess Watch, with a pink sparkling Breast Cancer Logo on the dial.

GUESS will be donating a portion of the proceeds from the sale of each Sparkling Pink watch in Australia to the foundation, effectively helping raise funds for future research into the prevention and hopeful cure of breast cancer.

I am interesting to know how Guess can be the Breast Cancer Foundation’s ‘research partner’.

The clothes brand, CUE, has also joined with the Breast Cancer Foundation recently. Corporations nowadays really wants to show their social responsibility to the public.

This is a news article annoucing the partnership of Guess and the Breast Cancer Foundation. Article Link

Its target audience will be anyone who’s interested in the watch and jewellry (as posted on the jeweller manazine). It has some links of other charity partnerships in the industry, which can be further reading for its audience. The layout and content is not very interesting.

It seemed like Guess Watch Australia has not put enough effort on promoting the campaign. This news article may come from a media release while it did not work effectively to increase awareness of the project, in my point of view.